The Center for Architecture of the Hradec Králové Region was established to promote and support architecture, urban planning and people in the region.

Distance between the lifetimes

Visual identity of this unique concept — the first of its kind in the Czech Republic — is based on the principle of measurement. We designed a logotype that becomes a living variable element measuring the distances between houses, towns, and their inhabitants. For example: The distance from Hradec Králové to Dobruška is 55 km, which is 55,000 meters, or 180,446 feet, 34 miles, or 21,653,354 inches. But distances are relative — what feels far for one person may seem near to another. Perception is individual, just like everyone's life story. Yet, in the playful world of units and numbers, we can always find common ground.

During our research, we discovered some curious units. Here are a few examples:

1 kilometre =

2,247.15 Roman cubits
1,690 Czech cubits
12,550 palms
or
557.7867024 fathoms